The one-page sales plan template your team will actually use.
Most sales plans are twelve pages of strategy nobody re-reads. This is the sales plan format we use with clients: one page, seven sections, reviewed every week. Free, no strings.
1The target, in one line
Revenue for the period — and the deals-per-month it implies at your average deal size.
2The pipeline maths
Working backwards from the target: conversations needed × conversion rate × deal size. The reality check most plans skip.
3Who we sell to, and why they buy
The one or two segments that matter this period, and the problem you solve in their words.
4The three levers
The only strategic section: the three changes this period that move conversion, deal size or cycle speed.
5Owners and numbers
Each lever gets an owner and a leading KPI — so the plan is checkable, not aspirational.
6The weekly rhythm
When pipeline review, call review and coaching happen — the cadence that keeps the plan alive.
7What we're NOT doing
The distractions explicitly parked this period. The most protective section on the page.
Works as a quarterly or annual sales strategy template. Pairs well with the how to increase sales and sales KPIs guides.